Understanding patient needs crucial to any successful drug launch, and NetBaseQuid.com, a healthcare-focused mobile app that helps pharma companies better understand their patient’s needs, has put together a list of its top ten keys to drug launch success. Pharma companies need to be able to make informed decisions during each phase of drug development, from early market research to identifying the most profitable launch strategy. Drug developers must learn about their target populations and what they need to create a successful drug launch. This can include information on patients’ health problems, their medications, how they interact with those medications, which